Trends: Amir Adnan Sherwani Collection

Wednesday, 6 April 2011

Amir Adnan Sherwani Collection

Amir Adnan’s Sherwani Collection

1990 saw the evolution of men's fashion in Pakistan when Amir Adnan, a business graduate by profession, stepped out to realize his own individual style, at the same time translating it to the demands of a frustrated market. The need for a simple necktie took him to Italy where he trained and returned with an ingenious approach to reconstructing this basic accessory.
Suddenly ties were no longer boring or stereotyped in pakistani fashion; the image metamorphosizing from the severity of formalwear to the emancipation of the modern day man. The new image of the tie spoke for a new era of menswear in Pakistan. Packed with insatiable desire to design, Amir Adnan the pakistani fashion designer was charged with an energy to revolutionize mind sets and stimulate the senses of the modern eastern man. In 1992 he designed his first range of italic jeans, conventional denims block printed with a hint of ethnicity, and launched them in America. Today, almost a decade later, Amir Adnan's design philosophy has evolved clearly, marking itself permanently on the map. His is the largest enterprise of designer clothing in Pakistan, creating a retail and manufacturing structure that can rival an international competitor. His new Brand funk asia has created new bounderies in innovation and style in pakistan fashion , he had shown how a simple sherwani can be made extraordinary by careful application of embroidery.